I always like talking about the companies that take risk, defy logic or push people to a never before seen place. Few companies do that now, as we are experiencing the Dot Com boom all over again.  A lot of web companies being started with no emphasis on making the web a better place but to make money.  The good thing about this time, is that these companies are not filing for an IPO but back to the matter at hand. Making the web better now of days, seems to be making the web more social.  Google structured the web and I cannot reiterate enough how Facebook is trying to make it more social.  Social is the new thing and one that will be around for some time. Gen Y will take its dominance this year as it becomes the #1 demographic in the US. Although it will not become the #1 for spending, it will for buying and soon in the near future for spending as well.  So companies have to start adopting to there needs and those needs are a social world where everyone and thing communicate.  A world where we share information about ourselves, what we think, share photos, videos, share where we are, relationship information, where we live, what we eat, what we though about what we ate, what we watch and what we just bought the second we bought it.  Wait a minute, did I just say “what we just bought the second we bought it”? Yes I did. In a social world, doesn’t that mean everything is social and what we buy?  Well, a company named Blipply likes to think so.  They want to make one of the most sacred and confidential things we do social and therefore public to the world.  

Blipply’s idea is, that you sign up for an account and enter your credit card information, not to be charged but tracked and posted.  When you make a purchase, it shows up on your profile; which is connected to both Facebook and Twitter.  This way your friends can see what you’re buying and interact with from there.  They have privacy policies put in place, so you can restrict what get shown and who can see it. 

One can only imagine how most feel about their purchasing information being looked at by the world but in a social web/world where things are more widely accepted and adopted, who really cares.  I think Blipply is doing something interesting that pushes the possibilities of social to the brink for the beginning of the year.  If Blipply can stay in there, it say a lot about the future of the social web.